ABCtech #147 15MAR13 Developing Albertas Analytics Industry

It’s not traffic numbers that matter, but rather real customers and their engagement with your site and product. PRODUCT DEVELOPMENT Tropicana Orange Juice Formulated Using Analytics . Data about myri

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ABCtech #147 15MAR13 Developing Albertas Analytics Industry

Co-editors: Peter Kelly and Victor Panlilo 

CHECK OUT   –  BESTofANALYTICS.COM

ENGAGING CUSTOMERS

Customer Analytics, Not Web Analytics.  It’s not traffic numbers that matter, but rather real customers and their engagement with your site and product.

PRODUCT DEVELOPMENT

Tropicana Orange Juice Formulated Using Analytics.  Data about myriad flavors in an orange, and consumer preferences, are matched to a profile detailing acidity, sweetness, and other attributes

SOLVING GLOBAL POVERTY

Analytics Can Help Solve Global Poverty.  Bill Gates believes accurate measurements and concrete, tangible goals are central to improving conditions among the world’s poor.

PREDICTIVE ANALYTICS

A Crystal Ball in the Oil Fields.  The entrepreneurial instinct is still the ultimate predictive analytics tool, but you also need sophisticated data and an understanding of how analytics work.

Predicting B2B Customer Behaviour.  Effective recommendation models for B2B sales teams are different from B2C models.

MEANING CAN BE ELUSIVE

Big Data Means…Big Errors.  You can hardly trust statistically oriented sciences or empirical studies these days.

Big Data Perceptions: Good, Bad, and Ugly.  Big data is in its infancy, and organizations are still grappling with what it means.

Developing Alberta’s ANALYTICS Industry – Made-in-Alberta SME Business directory 

Troy Media is producing a glossy magazine for the Alberta Council of Technologies, profiling the Alberta Analytics Industry.  The magazine contains 12 original articles about this rapidly growing industry and profession.  The magazine will include a Business Directory of Alberta-based and Alberta-born Analytics companies.

Please reply if you are in or serving Alberta’s Analytics industry – no charge, or recommend the inclusion of others – their name and website.  For More  – CONTACT info@ABCtech.ca or  Phone Local (780)990-5874 or Toll Free 1(866)241-7535.

 Note. Advertizing space is also available starting at $250 per 1/8 page. Contact – benjamin.e.ryder@Co-opcom.ca

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